Meet Lindsay Morin
20+ years of expertise driving business growth through strategic marketing and sales operations
Lindsay Morin
Founder & Marketing Strategy Consultant
With over 20 years of professional experience, including 17 years in the semiconductor industry, I am passionate about helping companies adapt, solve complex problems, and achieve sustainable growth.
My most recent role as an Inside Sales Representative at a Manufacturer's Representative honed my skills in managing opportunities, QBRs, and commissions for suppliers. Beyond sales, I have a proven track record in optimizing business functions, developing effective marketing strategies, and overseeing website and social media initiatives.
As a former member of Representative Councils for industry leaders like Broadcom, STMicroelectronics, and Lattice Semiconductor, I drove key Sales Operations and IT initiatives, boosting efficiency and collaboration. My comprehensive background equips me to deliver tailored, results-driven solutions that empower your business to thrive in a competitive landscape.
A Burlington, MA native now calling New Hampshire home, I hold an MBA in Business Management with a focus in Marketing. As a lifelong learner, I pride myself on staying ahead of the curve with the latest industry trends, tools, and systems.
Outside of work, I love experimenting in the kitchen, rolling dice in epic D&D campaigns, binge-watching shows and movies, and cherishing quality time with my husband, daughter and our dog Winston.
I'm thrilled to embark on this next chapter—bringing strategic insight and creative energy to marketing and consulting projects that make a real impact.
Sails Up Marketing & Consulting
After spending 17 years in the corporate high tech industry, I realized there was an opportunity to bring my expertise to businesses of all sizes—helping them navigate the complex world of digital marketing with confidence.
I founded Sails Up Marketing & Consulting with a singular mission: to help companies expand their online presence and achieve sustainable growth through strategic, personalized marketing solutions.
Whether you're looking to build a stunning website, strengthen your social media presence, or develop a comprehensive marketing strategy, I'm here to guide you every step of the way. Let's set sail toward your business goals together.
Professional Journey
Two decades of driving growth and innovation across technology and sales
Founder & Principal Consultant
Sails Up Marketing & Consulting
Leading strategic marketing initiatives for businesses seeking growth and digital transformation. Specializing in data-driven strategies and sales operations optimization.
Inside Sales Representative
Manufacturer's Representative
Managed key opportunities, conducted QBRs, and handled commission structures for multiple suppliers. Achieved 150% of sales targets through strategic relationship building.
Sales Operations & IT Specialist
Semiconductor Industry
Member of Representative Councils for Broadcom, STMicroelectronics, and Lattice Semiconductor. Led digital transformation initiatives that improved operational efficiency by 40%.
Marketing Coordinator
Technology Solutions Provider
Developed and executed integrated marketing campaigns, managed digital presence, and coordinated trade show participation resulting in 200% lead generation increase.
Areas of Expertise
Comprehensive skills developed over 20+ years in technology and marketing
Website Development
Custom web design, responsive layouts, and user-friendly CMS integration
Marketing Strategy
Go-to-market planning, brand positioning, competitive analysis, and campaign development
Digital Marketing
SEO/SEM, social media strategy, content marketing, and marketing automation
Semiconductor Industry
17 years of specialized experience with leading semiconductor manufacturers
Sales Operations
QBR management, commission structures, pipeline optimization, and CRM implementation
Process Optimization
Workflow automation, efficiency improvements, and digital transformation
Our Core Values
Partnership
We believe in true collaboration, working alongside our clients as an extension of their team.
Results-Driven
Every strategy and tactic is measured against clear KPIs and business objectives.
Innovation
Staying ahead of market trends to deliver cutting-edge solutions that drive growth.
Integrity
Transparent communication and ethical practices guide every client interaction.
Let's Navigate Your Success Together
Ready to transform your marketing strategy and accelerate business growth? Let's discuss how my expertise can help you achieve your goals.