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About Sails Up

Meet Lindsay Morin

20+ years of expertise driving business growth through strategic sales operations and optimizing enterprise software solutions.

Lindsay Morin - Founder of Sails Up

Founder

Lindsay Morin

With over 22+ years of professional experience, including 17 years in the semiconductor industry, I am passionate about helping companies adapt, solve complex problems, and achieve sustainable growth.

My most recent role as an Inside Sales Representative at a Manufacturer's Representative honed my skills in managing opportunities, QBRs, and commissions for suppliers. Beyond sales, I have a proven track record in streamlining business functions, developing effective strategies and optimizing enterprise software solutions to empower your business.

As a former member of Representative Councils for industry leaders like Broadcom, STMicroelectronics, and Lattice Semiconductor, I drove key Sales Operations and IT initiatives, boosting efficiency and collaboration. My comprehensive background equips me to deliver tailored, results-driven solutions that empower your business to thrive in a competitive landscape.

A Burlington, MA native now calling New Hampshire home, I hold an MBA in Business Management with a focus in Marketing. As a lifelong learner, I pride myself on staying ahead of the curve with the latest industry trends, tools, and systems.

Outside of work, I love experimenting in the kitchen, rolling dice in epic D&D campaigns, binge-watching shows and movies, and cherishing quality time with my husband, daughter and our dog Winston.

I'm thrilled to embark on this next chapter—bringing strategic insight and creative energy to sales operations and marketing projects that make a real impact.

Sales Operations Process Optimization Enterprise SW Optiization Cross-Team Collaboration SaaS

Professional Journey

Two decades of driving growth and innovation across technology and sales

2024 - Present

Founder & Principal Consultant

Sails Up Marketing & Consulting

Leading strategic marketing initiatives for businesses seeking growth and digital transformation. Specializing in data-driven strategies and sales operations optimization.

2020 - 2024

Inside Sales Representative

Manufacturer's Representative

Managed key opportunities, conducted QBRs, and handled commission structures for multiple suppliers. Achieved 150% of sales targets through strategic relationship building.

2007 - 2020

Sales Operations & IT Specialist

Semiconductor Industry

Member of Representative Councils for Broadcom, STMicroelectronics, and Lattice Semiconductor. Led digital transformation initiatives that improved operational efficiency by 40%.

2004 - 2007

Marketing Coordinator

Technology Solutions Provider

Developed and executed integrated marketing campaigns, managed digital presence, and coordinated trade show participation resulting in 200% lead generation increase.

Areas of Expertise

Comprehensive skills developed over 20+ years in sales operations and technology

Sales Operations

QBR management, commission structures, pipeline optimization, and CRM implementation

Process Optimization

Workflow automation, efficiency improvements, and digital transformation

Semiconductor Industry

17 years of specialized experience with leading semiconductor manufacturers

SaaS

Platform evaluation, implementation, and integration of cloud-based software solutions to scale your business

Enterprise Software Optimization

Streamlining business systems, ERP/CRM tuning, and integrating enterprise platforms to maximize efficiency

Market Research

Competitive analysis, customer insights, industry trend research, and data-driven market intelligence

Companies I've Worked With

A trusted partner to industry leaders across semiconductors, technology, and manufacturing

STMicroelectronics
Broadcom
Lattice Semiconductor
Mystic Motor Transportation
Synergy Associates
Bel Fuse (Power-One PS)
ABB (Power-One RE)
WD
EPSON
Astrodyne
Xilinx/AMD
Altera
ADI
Macronix
Cypress (Spansion)
Quectel
MediaTek
SiTime
Morse Micro
GSI
AxiomTek
Coto
FasterHQ
Marvell
Nanya
Alium Batteries
Ballard
Volex
Artesyn Embedded
Bose
3M
iRobot
Dell/EMC
Honeywell
AdvanIDe
Keurig
Sensata
OTIS
Murarta

Our Core Values

Partnership

We believe in true collaboration, working alongside our clients as an extension of their team.

Results-Driven

Every strategy and tactic is measured against clear KPIs and business objectives.

Innovation

Staying ahead of market trends to deliver cutting-edge solutions that drive growth.

Integrity

Transparent communication and ethical practices guide every client interaction.

Let's Navigate Your Success Together

Ready to transform your sales operations strategy and accelerate business growth? Let's discuss how my expertise can help you achieve your goals.